Is it Time to Adjust Your Price?
Feeling the pinch from soaring prices for raw products, energy needs, or services that keep your business running? As much as you may want to avoid passing along those costs … Continued
Getting to the Heart of Your Business
Are you clearly communicating your value proposition to your customer base? If your elevator speech feels D.O.A., if you’re seeking to brand or reposition yourself, or if you want to … Continued
Generate Publicity Through Sponsorships
If you have the money to spend, you can generate publicity through community involvement. Organize, sponsor, or participate in a community or cultural event or activity. Demonstrate your support for … Continued
Follow that Format!
Writing your press release Now that you’ve taken the time to plan your PR campaign, it’s time to sit down and craft your first news piece. Follow the standard format … Continued
Direct Mail
With the many marketing channels available, you may be overlooking, or underutilizing, one of your best advertising channels – direct mail. There has been a lot of talk about the … Continued
Are You A Multi-Channel Marketer?
According to a 2008 study by InfoTrends, more than 200 marketers surveyed reported an improvement of 35% for multi-channel campaigns (print, e-mail, web landing page) over single channel print-only campaigns. … Continued
Sharpen Your Skill Set
When business is slow, carve out more time to sharpen the skills you have and acquire new ones. It will pay off when business picks up. There are many ways … Continued
Procrastination Nation
If you have difficulty accomplishing important tasks, and you complete projects at the last possible minute or miss deadline after deadline, small changes can get the job done. Having trouble … Continued
Ask Smart Questions to Hire Great Employees
If the interview process is a struggle for you or your staff, you can improve your chances of hiring the right employee by asking questions designed to reveal the qualities … Continued
Where’s the Beef?
Need a loan? You will need a solid business plan to help you to secure a loan, so make sure yours is well-written. The size of a business plan will … Continued
