Your marketing efforts seem to be generating strong interest, but do you feel you’re missing the mark on the sales end? If converting marketing efforts into sales is a challenge, … Continued

Why should you add a Public Relations campaign to your marketing tools? It can be free, it provides you with credibility, and it distinguishes you from your competition.   You may … Continued

Well-thought out and well-placed publicity pieces can increase name recognition and create credibility. Is it time to make them a part of your advertising plan? It takes time to reap … Continued

Feeling the pinch from soaring prices for raw products, energy needs, or services that keep your business running? As much as you may want to avoid passing along those costs … Continued

Are you clearly communicating your value proposition to your customer base? If your elevator speech feels D.O.A., if you’re seeking to brand or reposition yourself, or if you want to … Continued

If you have the money to spend, you can generate publicity through community involvement. Organize, sponsor, or participate in a community or cultural event or activity. Demonstrate your support for … Continued

Writing your press release Now that you’ve taken the time to plan your PR campaign, it’s time to sit down and craft your first news piece. Follow the standard format … Continued

With the many marketing channels available, you may be overlooking, or underutilizing, one of your best advertising channels – direct mail. There has been a lot of talk about the … Continued

According to a 2008 study by InfoTrends, more than 200 marketers surveyed reported an improvement of 35% for multi-channel campaigns (print, e-mail, web landing page) over single channel print-only campaigns. … Continued